Pick-up speed & get traction.
We’ve helped companies across the growth cycle from established players to bootstrapped start-ups evolve their businesses to the next level. Whether that means growing new programs/acquisitions or gaining market traction to enable the next stage of funding, we’ve been there.
⇀ Solutions Marketing / Demand Generation
⇀ Digital Marketing
⇀ Higher Ed Market Penetration
⇀ Product story/pitch development
⇀ Investor pitch development
⇀ Strategic business review
“Marketing and innovation produce results; all the rest are costs.”
– Peter Drucker
Find Product “Clarity.” Organizations with whom we’ve worked have clear ideas about the market need they service, but tend to over-complicate the solution and their value to prospective customers. We identify what works and what is weak – and allow data and experiential insight to help you make the most effective decision. We offer strategy informed by market breadth, experience, proprietary research, and current trends often outside our partner’s typical considerations.
Market where it works. We apply a range of market research approaches that test what learners/clients will actually do, rather than merely say they will do.
Aside from mapping costs of development, design timing, and other legalities involved in product management, knowing where marketing messages with work best is often the most key challenge of testing.
How do I identify and target my most valuable customers – and maximize the efficiency of my marketing budget? At what price, and in what format does the consumer understand, need, or want the product or service? Which consumers express the most interest?
Build process, then scale. Marketing and sales success are often areas where we find our partners need important assistance, and we help them get the new offering the market reach they’re seeking.
We help our partners with a unique combination of corporate and university operational expertise to become an immediately extended member of your team. We have the B2C marketing expertise borne of handling all marketing lead generation for dozens of universities and companies. We have built and led sales organizations with rigorous process and clear focus. And we have developed deep, and in many cases exclusive, relationships with top universities and corporations over the years, and understand the flexible and relevant education/training/tools these organizations need.
“Never practice on the trade.”– old actor’s proverb
Start-ups often struggle in delivering their message clearly to prospective investors. Our team provides an investor perspective into your pitch development process – to save you time, energy, and lost opportunity – to refine your story and identify potential gaps. We provide guidance on what investors are looking for, and more important, work with you to uncover the ways to give it to them.