Our Work

Varroom isn’t your typical strategy consultancy.  We bridge the gap between product innovation and market execution, helping our partners turn a good idea into operationalized results.   Our process has been successful in formulating actionable solutions to thorny challenges for both public and private sector partners in the education & training sphere since 2006.

We focus on two market areas:


Helping Universities Accelerate Progress by Identifying Enabling Technologies and Approaches and Bringing Them to Fruition.
Helping Companies & Start-Ups Develop Lasting Education Projects & Partnerships.

Helping Universities develop productive new international programs, through tactical expert help with best practices (e.g. guiding pathways-related I-17 submission) to strategic market planning/execution adapted to the changing student recruiting situation in the market today.Helping Companies & Start-Ups successfully develop new business lines focused on serving traditional post-secondary higher education.
Helping Universities effectively plan new program development and launch investment that reflects both their political realities and the market opportunities. Helping Companies & Start-Ups in transition (start-up, a recent acquisition, or turnaround) to rapidly align around key goals, professionalize operations, and achieve scale quickly.

Enabling Higher Education Transformation


Varroom principals have been involved in assessing and/or partnering on over 100 programs from over 40 major global universities and private sector clients including The University of California System; Shorelight Education; CalArts; University of Adelaide (AUS); University of London (UK); Wiley Education Services; George Washington University; Brandeis University; Oxford International; George Mason University; ILSC Education Group; University of Virginia; Barbri; University of Central Florida; and many others.

We know the challenges faced by top universities when launching new projects. We also know the value of managing risk and support a balanced approach to program launch that invests university capital appropriately.